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Posted on 2005-10-25 22:33 帝王 阅读(1069) 评论(2) 编辑 收藏
我在思考一个问题：这种创意如何让他形成长久的经济效益，长久盈利，长久持续受人关注？并最终发展成为一个有影响力的网站？
百万网的几个问题：
1、典型的短期眼球经济（但我不得不佩服他的高明）
2、前期客户能够带来高流量，中后期客户的流量难以保证（太多，太乱，太挤，让人无法选择）
3、如何解决后续服务，尤其是客户的投资回报率（也许有些人认为100美金不算什么，但投资总是要考虑回报的，不然会越来越少的客户关心你，并且最终失去访客）
4、如何让感觉新鲜的初次访客再次访问，三次？
5、如何解决格子饱和问题，以及广告挤兑现象？
6、如何使之有序，并且有条理？ 延伸：
1、是否可以按照行业划分？地域划分？等
2、是否可以实现3维效果，有地球转动，并放大缩小功能？等
3、是否可以把这个广告创意借用到其他网站上去，扩大它的价值含量？等
这些是我的一些简短的思考，一时的思绪，有些凌乱，希望抛砖引玉，得到更多人的见解和建议。 原创者的话
The Million Dollar Blog
Monday 24th October 2005
Copycat mania
Today I heard there are now over 350 copycat sites based on my advertising-by-the-pixel idea - and that number is growing every day. It's quite cool to think people liked my idea so much that they've invested time, money and energy in copying it! I guess it's the mark of a good concept; one that is instantly replicated. Like I said before, I'm quite flattered. By some of them. Some people have been creative - they've taken the concept and added a new twist (the foundation of many businesses), and those sites have been quite interesting to look at, and some have even made a bit of cash. Quite a few sites have given me credit as the originator of the pixel-advertising concept, which is cool. Others, however, have fully ripped off my site - copying my design and text to the letter. Lame! Those sites are not cool.
On the site, things have remained busy as always, with more press articles appearing around the world over the weekend. I did a really big interview earlier today but right now I can't say what for, but I will let you know when it comes out. More stuff lined up, and the USA trip is taking shape. It's gonna be busy, exciting and probably a little bit surreal. Oh yeah, I'm now very close to half-a-million dollars - wow! Current pixel count is 481,900. I think I'll hit the half-way mark in the next 2-3 days. This is exciting. Just gotta sell the other half now!
Oh yeah, played my first ever game of squash today. It was awesome. Exercise has never been so much fun! If you don't know what squash is, it's kinda like tennis but in a room with 4 walls, no net, and with a ball that doesn't bounce much. I'm gonna be playing a lot more of it. I need some nice retro-sporty socks. But first, I need sleep. Goodnight :) 下面是一篇说中国人模仿能力的文章:
Million Dollar Homepage
How smart do you think of Chinese people? You can so easy to find ton of stuffs are made in China around the world.They are learning so fast, so good from other countries or other famous companies.They copy everything even never think about copy right.Compare to some websites you will see what they did.
Do you know Million Dollar Homepage? This is a website which has 1,000,000 pixels for sell, a guy made this website and he asked one pixel for sell $1, buyer can put ads on the pixel which he bought. After sold all of 1,000,000 pixels he will earn $1,000,000.A crazy idea!!! That young guy says he made this website to earn money just for go to university. Let us to see another wensite which calls 1 Bai Wan (Bai Wan means Million in Chinese ). This is a Chinese business company which copied Million Dollar Homepage in Chinese, it asked one pixel for sell 100 Chinese Yuan ( about $8.11 US dollars),and it has 10,000 pixels, after sold all of pixel it will also earn 1 million (Chinese) Yuan.
Now, we compare to another sample.Start Preview was owned by Microsoft.Look at another Chinese website Blog Cool, it was copied by Start Preview.
Yes,maybe I can show you more.43 Things is a To-do list site, it also has a Chinese sister website which calls Ai Mi.Look at both of sites below,how do you think of that?
你知道中国人有多聪明? 你可以轻而易举地在世界各地发现数不清的东西是中国制造，他们从别的国家和别的著名公司那里学的那么快、那么好，甚至从不考虑有关版权的问题。以下列举的网站就可以从中略见一斑。
你知道Million Dollar Homepage这个网战吗? 这个网站有一百万个格子，作者制作了这个网站，每个格子买一美元，买者可以在买下的格子上做广告，一百万个格子就可以卖一百万美元。多么疯狂的主意！！！这个年轻人制作这个网站赚钱是想上大学。我们再来看看另一个网站，它叫百万首页，这个网站是一个中国的商业公司制作的，它有十万个格子，每个格子买十元（人民币），十万个格子买下来也是一百万（人民币）。
现在我们看另一个例子，Start Preview是微软拥有的网站。而一个叫Blog Cool的中国网站则完全拷贝了Start Preview。
还有更多的例子。43 Things是一个英文许愿网站，它当然也有一个中国的姐妹网站叫爱米网。你可以在以上的图片中看到几乎一模一样的拷贝。你如何感想？
评论
我们两位大学就读的网友, 合作了一个网站 www.millionfans.com , 要挑战成为下一个百万首页2.0. 与Alex的网站相比, 我们在本质上有所不同：
- 除了一夜致富，我们同时利用自拍的方式展示才艺，希望在演艺事业上一夜成名。
- 格子身价随代言人身价而涨。
- 除了新奇，我们还要为买格子的人以及网友，提供实质有趣的营销方式与内容。
- 除了昙花一现的热闹之外，我们还有持续发展的做法, 包括在线模特儿与在线摄影棚。
- 除了网上，我们还有网外发展的空间与做法。
台湾的创意已超越模仿!
Scot, Hope you will be successful. Keep in touch , I will still keep my eyes on it.
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